Marvel Comics pisses off core audience

Who is the core audience of “Iron Man” the movie? Geeks. Computer hugging, email sending, twittering geeks. Geeks with big Mac Book Pros who have money to spend. And the pied piper of the Web 2.0 geeks, Mike Arrington of TechCrunch, had invited geeks to a special pre-screening of the movie. And Mike got the […]

My Newsletter Strategy

Today I released the first monthly newsletter for the Harbrooke Group. If you want to subscribe and haven’t received an opt-in email (of course we did an opt-in, that’s permission marketing in action) please sign up on the newsletter tab above. Why a newsletter? I have many friends who are all over Twitter, Facebook, and […]

Mommy Bloggers tell Social Media Specialists how to reach them…are you listening?

If you haven’t read the latest installment in the life of “Queen of Spain” it is a wake up call for anyone who thinks they can fake being part of a community and ‘influence’ it. Required reading. So You Want To Talk To Mommybloggers… So You Want To Talk To Mommybloggers… So basically there are […]

Starting a Business (part 1) with Stephanie Booth

This Entrepreneur Starts Her Business…With an Event About Starting a Business… Stephanie Booth is a blogger, freelance Internet consultant and a new entrepreneur who is starting a conference business. Her first conference is for other freelance workers in the web and technology space and it focuses on the essentials of running a business. And Stephanie […]

Psst, You’re also a Salesman…

My understanding of “Sales” has been much more clearly honed since I became a consultant. By definition you’re always selling yourself, as well as your services or products.  This is critical, and sometimes difficult to remember. I was reminded of this today when coaching a client who is also a consultant. He has made an […]