Category: howardgr

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howardgr INC Magazine articles marketing

The Elevator Pitch In Action – My latest article on Inc.

As you know, I write weekly on Inc.com. This is an article I wrote on the INC. Start Up Blog on the Elevator Pitch in Action :

Last week I wrote about the Elevator Pitch, Reloaded. Today at the Expo, I got a hallway elevator pitch that hit many of the important points in that article. The person didn’t know I was a blogger for Inc., or that I wrote the article. She just gave a passionate pitch that really hit all the points for me, so I thought it’d be worthwhile to show you an example of someone doing it right.

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howardgr Learning not-for-profit Training

My NYU Course this fall: Using Social Networks and New Media Technologies in Your Nonprofit

If you know someone who’d benefit from learning about Social Networks and other forms of New Media in a Not-For-Profit context, I’ll be teaching a class at NYU SCPS this fall on the subject. At $400 for 4 sessions, it is an excellent value (IMHO) and a great way to get an overview and some practical advice on using blogs, social networks, and other forms of media to recruit and retain volunteers and for fundraising, outreach, and publicity. Please pass it on.

Course Details | New York University – SCPS

Using Social Networks and New Media Technologies in Your Nonprofit
X39.9211 / Continuing Education / $400
FALL 2008

Donors, volunteers and staff are using technologies, from Facebook to Weblogs, to connect, communicate, learn and inform. What are these new social media tools, and how can your organization use them most effectively? How can you leverage social networks to build community, photo and video sharing to promote your cause, or blogging to keep your constituents informed? The course gives practical examples, and features guests including Tom Watson, author of the forthcoming Causewired and co-founder of Changing Our World.

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howardgr NYC social media socialmedia unconferences

Slides from Social Media Camp NYC

Dean Landsman and I spoke at SocialMediaCampNYC yesterday, 8/7/08 to a packed house (according to David Berkowitz), on the subject of “What Old Media can teach New Media.”
Several folks asked for our slides, so here they are, via SlideShare.net.
What Old Media can teach New Media: Media Convergence & Integration, Social Media, and Professionalism
Update: Chris Abraham provides a picture, and some Qik Video from the presentation as well.

And

UPDATE: Nice wrapup of Social Media Camp by Mogulette in the making Carmina Perez.

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Business facebook fun howardgr NextNY social media social networks socialmedia

My big endorsement deal with Union Square Ventures

Seems I’m endorsing Union Square Ventures on Facebook**. Tip of the hat to Michael Pinto, who was served this wonderful ad.

Fred, Brad, call me. Let’s do lunch. Who knows how big this can get… 🙂

(**Of course I knew this could happen when I became a “fan.” That’s why I’m only fans of products I can endorse. And, I’d endorse Union Square.)

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Business Entreprenurship howardgr marketing NextNY social media socialmedia

My Newsletter Strategy

Today I released the first monthly newsletter for the Harbrooke Group. If you want to subscribe and haven’t received an opt-in email (of course we did an opt-in, that’s permission marketing in action) please sign up on the newsletter tab above.

Why a newsletter? I have many friends who are all over Twitter, Facebook, and other social tools like Utterz and Seesmic, but for many of my contacts, email is still a primary communications tool. Not everyone of you regularly reads blogs, and for those who do, not everyone can keep track of all the blogs they want to. So, the newsletter is a way for me  point you to articles I’ve written that may have value in your business, but you may have missed. I also point to other smart thinkers whose work I enjoy.

The newsletter is also the answer to the question “what have you been up to?” I have been reaching out to a lot of people for everthing from my upcoming college reunion to going through my address book looking for people I haven’t talked to in a while, and this is the inevitable question. So, the newsletter is a way to keep a monthly presence in the lives of people who I care about as business connections or friends.

Finally, I’ve suggested that clients associate a newsletter with their blogs, and it is time I stepped up to do so too.

So far, just the feedback from the opt-in email has been fantastic, with connection notes from about 10 people I haven’t heard from in a while. That alone would be a great value for this effort. But, the ultimate goal is having you read what I’ve written and learn something. And if you like that, to have you pass me on to someone else who might do the same. If there’s work that I can do for you, or for that person, all the better.

Please let me know what you think of the newsletter, and share it with a friend if you have a moment. Thanks.