My Newsletter Strategy

Today I released the first monthly newsletter for the Harbrooke Group. If you want to subscribe and haven’t received an opt-in email (of course we did an opt-in, that’s permission marketing in action) please sign up on the newsletter tab above.

Why a newsletter? I have many friends who are all over Twitter, Facebook, and other social tools like Utterz and Seesmic, but for many of my contacts, email is still a primary communications tool. Not everyone of you regularly reads blogs, and for those who do, not everyone can keep track of all the blogs they want to. So, the newsletter is a way for meĀ  point you to articles I’ve written that may have value in your business, but you may have missed. I also point to other smart thinkers whose work I enjoy.

The newsletter is also the answer to the question “what have you been up to?” I have been reaching out to a lot of people for everthing from my upcoming college reunion to going through my address book looking for people I haven’t talked to in a while, and this is the inevitable question. So, the newsletter is a way to keep a monthly presence in the lives of people who I care about as business connections or friends.

Finally, I’ve suggested that clients associate a newsletter with their blogs, and it is time I stepped up to do so too.

So far, just the feedback from the opt-in email has been fantastic, with connection notes from about 10 people I haven’t heard from in a while. That alone would be a great value for this effort. But, the ultimate goal is having you read what I’ve written and learn something. And if you like that, to have you pass me on to someone else who might do the same. If there’s work that I can do for you, or for that person, all the better.

Please let me know what you think of the newsletter, and share it with a friend if you have a moment. Thanks.

2 replies on “My Newsletter Strategy”

  1. I just received mail that began: “Greetings from the Howard Greenstein at Harbrooke Group.” As this seems to be in excellent Russian English, I came here and registered for the express purpose of determining if you are indeed “the Howard Greenstein.” On second thought, perhaps the syntax was intended to distinguish you from the many other Howard Greensteins out there, in Leningrad, for instance. Color me curious.

    RB

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