Category: marketing
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Understanding the Blockchain Marketing Landscape
Most people in the marketing, technology or social media worlds have seen the Marketing Technology Landscape graphic. This super-large graphic shows over 5000 players in the marketing tech landscape. Jeremy Epstein, former Sprinklr executive and current Never Stop Marketing president, has built a version of this graphic for the blockchain marketing world. The BlockChain Marketing…
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User Generated Beverages – What Can we learn from DewMocracy?
In December I attended the reception* for the Mountain Dew Dewmocracy event, and learned how Mountain Dew was using its fans to help pick a new flavor (or several new flavors) of the beverage. Personally, I love the idea of asking your customers what they want from a product and giving it to them. It…
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Street Smarts Live – an Inc. Magazine Event
Tonight I went to an event sponsored by Inc. Magazine (where I write for the Start-Up blog). The event featured Norm Brodsky, a serial entrepreneur and writer of the Street Smarts column, and Bo Burlingham, Inc. Magazine Editor at large. I ran into Lauren Solomon of LS Image Associates, whom I worked with several years…
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The Elevator Pitch In Action – My latest article on Inc.
As you know, I write weekly on Inc.com. This is an article I wrote on the INC. Start Up Blog on the Elevator Pitch in Action : Last week I wrote about the Elevator Pitch, Reloaded. Today at the Expo, I got a hallway elevator pitch that hit many of the important points in that…