Category: For Class
-
User Generated Beverages – What Can we learn from DewMocracy?
In December I attended the reception* for the Mountain Dew Dewmocracy event, and learned how Mountain Dew was using its fans to help pick a new flavor (or several new flavors) of the beverage. Personally, I love the idea of asking your customers what they want from a product and giving it to them. It…