Category: INC Magazine articles
-
The Elevator Pitch In Action – My latest article on Inc.
As you know, I write weekly on Inc.com. This is an article I wrote on the INC. Start Up Blog on the Elevator Pitch in Action : Last week I wrote about the Elevator Pitch, Reloaded. Today at the Expo, I got a hallway elevator pitch that hit many of the important points in that…
-
My Latest Inc.com Article: All you need is love…
Start Up “Making love to customers is not a campaign, but a lifestyle,” says Saul in his talk. What does he mean? “Making love to your customers is not something that you can do for a certain amount of time–it is a company commitment. You can’t run this like an ad campaign–customers will sense when…
-
My article on Twitter at INC Startup Blog
Start Up: A Twitter Success Story (How to Use Twitter as a Marketing Strategy) Chances are, if you’re not an early adopter type, you may not have heard of Twitter, the online community that is a kind of instant-messaging social network. Users send updates of up to 140 character (about 2 sentences) out to their…