Category: Business
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Understanding the Blockchain Marketing Landscape
Most people in the marketing, technology or social media worlds have seen the Marketing Technology Landscape graphic. This super-large graphic shows over 5000 players in the marketing tech landscape. Jeremy Epstein, former Sprinklr executive and current Never Stop Marketing president, has built a version of this graphic for the blockchain marketing world. The BlockChain Marketing…
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Running Contests for Dell
On the Harbrooke Blog, I’ve announced two contests. 1. From Thursday 2/24 at 8 am Eastern through Friday 2/25 at 8pm, the folks at Dell and Zócalo Group will be looking at tweets that are sent that include my Twitter handle, @howardgr, and the #tradesecrets hashtag***. People sharing their tips on how to make a great first impression…
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If Ever there was a reason for VRM (Vendor Relationship Management)
My version of Quickbooks 2007 for Mac is basically having errors on Snow Leopard. Things in my American Express expense ledger are showing “Overflow.” Otherwise, the program works just fine, as far as I’m concerned. The fine folks at Intuit tech support tell me I have to buy a new version (>$199). Glad to know…
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Street Smarts Live – an Inc. Magazine Event
Tonight I went to an event sponsored by Inc. Magazine (where I write for the Start-Up blog). The event featured Norm Brodsky, a serial entrepreneur and writer of the Street Smarts column, and Bo Burlingham, Inc. Magazine Editor at large. I ran into Lauren Solomon of LS Image Associates, whom I worked with several years…
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My article on Twitter at INC Startup Blog
Start Up: A Twitter Success Story (How to Use Twitter as a Marketing Strategy) Chances are, if you’re not an early adopter type, you may not have heard of Twitter, the online community that is a kind of instant-messaging social network. Users send updates of up to 140 character (about 2 sentences) out to their…