I’ve posted the slides from my talk on the Top Ten Trends in Interactive Marketing for 2008 at Slideshare.com.
At Google NYC, Ad club meetup. This is live blogging of my raw notes. Google TV buying service – avails via Echostar on 95 locals, with many different networks. Can buy a specific ROI. Take benefits of online -measurement, accountablity, and optimization, and move them to TV. with Set Top Boxes, they can measure the […]
Several people, including my wife, have asked me why I do things like Twitter, update my Facebook status, and blog about where I’m going and what I’m interested in. I always believed it was a combination of sharing with my friends (who might learn about a conference, event, or topic from my posts), “eating my […]
I can’t believe this is back. After all this discussion you would think that Blockbuster must have SOMEONE watching the blogosphere who might have alerted someone not to use David in an ad. But No, HE’S BAACCKKK! BTW, this appeared on my Facebook News Stream. UPDATE: David has blogged this again, and has created a […]
The other day I reviewed David Berkowitz’s dilemma regarding being the subject of an ad that changed him from a “fan” of Blockbuster on Facebook to a brand spokesperson. The post at David’s Blog has garnered over 70 comments, and he has asked for some of us to further comment in a post that just […]