Category: social capital exchange
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Paying a Charity in Exchange for your Attention
Lee Dryburgh has “called me out” to help in an effort to raise money for a shelter group in the Bay Area, the Shelter Network. In his blog he calls upon me, and a list of social media ‘gurus’ to promote his conference mailing list, and for each person who signs up to the eComms…
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Chuck Hester and the Pay it Forward Chronicles
I profiled Chuck Hester of iContact in this piece about using Live Connections to Leverage Virtual Connections back in February. Now Chuck is taking his experiences with LinkedIn and writing a book on “Linking In to Pay it Forward: Changing the Value Proposition in Social Media.” His blog has one neat idea today: THE PAY…
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Meme of the week – Blacklisting Bloggers and bad PR pitches
What seems to have come to a head over the last few days is the concept of Bloggers “blacklisting” PR firms that pitch them in a way they don’t want to be pitched. Gina Trapani of LifeHacker published a wiki listing PR firms that have spammed her with pitches. Suddenly, everyone’s taking sides over how…
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Mommy Bloggers tell Social Media Specialists how to reach them…are you listening?
If you haven’t read the latest installment in the life of “Queen of Spain” it is a wake up call for anyone who thinks they can fake being part of a community and ‘influence’ it. Required reading. So You Want To Talk To Mommybloggers… So You Want To Talk To Mommybloggers… So basically there are…
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When does introducing simplicity or constraint in design improve experience
From iPhone to sites like Fotolog (where you can only post one picture a day), constraint of design drives the user experience, and can also create popularity. Adam at Fotolog (and Scott) described how the constraint (or simplicity) of Just One Foto keeps the editorial imperative high, and it keeps the community different from Flickr…