I profiled Chuck Hester of iContact in this piece about using Live Connections to Leverage Virtual Connections back in February. Now Chuck is taking his experiences with LinkedIn and writing a book on “Linking In to Pay it Forward: Changing the Value Proposition in Social Media.” His blog has one neat idea today:
First the Small Good. A concept that I first ran across earlier this year as I listened to a podcast. Here’s the basic premise:
Someone has a need, an issue, a problem. They come to you for help. From your prospective it takes little effort to help this person – maybe a referral to a tax attorney you know or a tip on how to get better publicity for your company.
To the person your helping, it’s HUGE! You have saved them time, money, worry – whatever that may be.
My Small Good for the day is letting you know about this. I hope it provides you good value and something to think about.