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My article on Twitter at INC Startup Blog

Jul 11, 2008

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in Business, INC Magazine articles, marketing, twitter

Start Up: A Twitter Success Story (How to Use Twitter as a Marketing Strategy) Chances are, if you’re not an early adopter type, you may not have heard of Twitter, the online community that is a kind of instant-messaging social network. Users send updates of up to 140 character (about 2 sentences) out to their…

My article in the NY Enterprise Report – Networking 2.0

Jul 7, 2008

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Howard

in blogging, facebook, LinkedIn, marketing, social media, social networks, socialmedia

July’s issue of NY Enterprise Report features an article I wrote, entitled Networking 2.0. In this piece, I describe how several firms are using LinkedIn, Facebook, and Twitter to reach customers, save time, and close sales. Cut from the piece was my interview with Kevin Lee, Executive Chairman and co-Founder of DidIt.com, an online marketing…

It’s not your “interactive budget”, it’s your Marketing budget

Jun 12, 2008

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by

Howard

in blogging, Business, marketing, supernova2008

Though Cable TV has been around since the late 40s as a way to help programming get to places where broadcast signals don’t reach, it was in the early 80s that the popularity of Cable took off. The launch of ESPN in 1979, and Superstation TBS in the mid 70s that gave people a choice…

Meme of the week – Blacklisting Bloggers and bad PR pitches

May 12, 2008

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by

Howard

in blogging, marketing, PR, social capital exchange, social media, socialmedia

What seems to have come to a head over the last few days is the concept of Bloggers “blacklisting” PR firms that pitch them in a way they don’t want to be pitched. Gina Trapani of LifeHacker published a wiki listing PR firms that have spammed her with pitches. Suddenly, everyone’s taking sides over how…

Leverage Virtual connections in real life, part 2

May 1, 2008

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by

Howard

in facebook, marketing, social media, social networks, socialmedia

In this post on using “Live Connections to Leverage Virtual Connections to get new, important Live Connections” I wrote last month, I interviewed Chuck Hester of iContact. Today, the NYTimes had the same idea. Congrats to Chuck on the great publicity – he does a great job on LinkedIn Live, and all his activities.

Category: marketing

My article on Twitter at INC Startup Blog

My article in the NY Enterprise Report – Networking 2.0

It’s not your “interactive budget”, it’s your Marketing budget

Meme of the week – Blacklisting Bloggers and bad PR pitches

Leverage Virtual connections in real life, part 2