I hadn’t posted this previously, but this is an interview by John Havens of Doc and me at the 10th anniversary of the ClueTrain book in New York.
We discuss the Clue Train 10 years later, and how much of what was predicted actually came true.
Category: socialmedia
I profiled Chuck Hester of iContact in this piece about using Live Connections to Leverage Virtual Connections back in February. Now Chuck is taking his experiences with LinkedIn and writing a book on “Linking In to Pay it Forward: Changing the Value Proposition in Social Media.” His blog has one neat idea today:
THE PAY IT FORWARD CHRONICLES: The Small Good, A New Book and A Busy Fall
First the Small Good. A concept that I first ran across earlier this year as I listened to a podcast. Here’s the basic premise:
Someone has a need, an issue, a problem. They come to you for help. From your prospective it takes little effort to help this person – maybe a referral to a tax attorney you know or a tip on how to get better publicity for your company.
To the person your helping, it’s HUGE! You have saved them time, money, worry – whatever that may be.
My Small Good for the day is letting you know about this. I hope it provides you good value and something to think about.
As an Interium Advisory Group member for Social Media Club, I’ve chosen to work on the Media Literacy Project as described below.
4 Missions, 4 Projects: Social Media Club Gets to Work | Social Media Club
Media Literacy
Michael Brito is leading an effort to find and organize all the best Introduction to Social Media presentations, classes, discussions, cartoons, videos, blog posts etc… There are a lot of ‘here is what you need to know about social media‘ lists out there as well – where are they, which ones are the best. If you have some materials to submit, or if you run across some good material, can you please join this project by submitting your introduction to Social Media materials on the Social Media Club wiki.
I think this is a critical issue for children as well as customers of any company. We say “don’t believe everything you see online.” But how do we evaluate different content, research sources, and teach people how to be discriminating. Not only am I going to be involved in this effort at Social Media Club, but I’ve proposed this topic as a panel at the South By SouthWest Interactive Festival in Austin in 2009 (SXSW). If you support this idea, please consider voting for my panel. You’ll have to create a free account.
Dean Landsman and I spoke at SocialMediaCampNYC yesterday, 8/7/08 to a packed house (according to David Berkowitz), on the subject of “What Old Media can teach New Media.”
Several folks asked for our slides, so here they are, via SlideShare.net.
Update: Chris Abraham provides a picture, and some Qik Video from the presentation as well.
And
UPDATE: Nice wrapup of Social Media Camp by Mogulette in the making Carmina Perez.
My latest article at INC.com’s Start Up Blog:
Social media marketing campaigns are often intended to reach large audiences. Marketing pros usually talk about Facebook, YouTube and online groups as tools for reaching broad swaths of potential customers. But for a business I recently came across, the desired result was to reach a small group of urban professionals in New York and get them interested in renting some apartments (read the rest)