Category: socialmedia
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My Newsletter Strategy
Today I released the first monthly newsletter for the Harbrooke Group. If you want to subscribe and haven’t received an opt-in email (of course we did an opt-in, that’s permission marketing in action) please sign up on the newsletter tab above. Why a newsletter? I have many friends who are all over Twitter, Facebook, and…
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Facebook: Hot or Not?
Sharon Jaffe reviews FB and decides she’s getting a bit fatigued. Jaffe Blend: Hot or Not (interested)? On hearing about Facebook fatigue, I admit to being somewhat less interested in Facebook thesedays. My primary annoyance being the Superwall posts which are a (futile?) attempt to see who accesses your profile by forwarding a useless picture…
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What I learned at UN Meets Web 2.0 yesterday
Yesterday I had the privilege of moderating a panel about Social Networks for ICT (Information and Communication Technologies) Entrepreneurs at the UN GAID “UN meets Web 2.0″ event. The real UN, in NYC: (as opposed to the model U.N. conferences I used to participate in back in High School.) My panel included: Marnie Webb, Co-CEO,…
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Mommy Bloggers tell Social Media Specialists how to reach them…are you listening?
If you haven’t read the latest installment in the life of “Queen of Spain” it is a wake up call for anyone who thinks they can fake being part of a community and ‘influence’ it. Required reading. So You Want To Talk To Mommybloggers… So You Want To Talk To Mommybloggers… So basically there are…
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Paul Gillin notes the shift of power at conferences and events
Paul Gillin has a great summary of what many geeks have been discussing all week, and which mainstream media has not really commented on – the shift of power at conferences and events continues to move to the audience. Paul writes about the keynote at the South By South West (SXSW) conference last week, in…