My Newsletter Strategy

Today I released the first monthly newsletter for the Harbrooke Group. If you want to subscribe and haven’t received an opt-in email (of course we did an opt-in, that’s permission marketing in action) please sign up on the newsletter tab above. Why a newsletter? I have many friends who are all over Twitter, Facebook, and […]

Mommy Bloggers tell Social Media Specialists how to reach them…are you listening?

If you haven’t read the latest installment in the life of “Queen of Spain” it is a wake up call for anyone who thinks they can fake being part of a community and ‘influence’ it. Required reading. So You Want To Talk To Mommybloggers… So You Want To Talk To Mommybloggers… So basically there are […]

Paul Gillin notes the shift of power at conferences and events

Paul Gillin has a great summary of what many geeks have been discussing all week, and which mainstream media has not really commented on – the shift of power at conferences and events continues to move to the audience. Paul writes about the keynote at the South By South West (SXSW) conference last week, in […]