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My article in the NY Enterprise Report – Networking 2.0

Jul 7, 2008

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in blogging, facebook, LinkedIn, marketing, social media, social networks, socialmedia

July’s issue of NY Enterprise Report features an article I wrote, entitled Networking 2.0. In this piece, I describe how several firms are using LinkedIn, Facebook, and Twitter to reach customers, save time, and close sales. Cut from the piece was my interview with Kevin Lee, Executive Chairman and co-Founder of DidIt.com, an online marketing…

The Launch of the Citizen M Hotel at Schiphol Airport, Amsterdam

Jun 25, 2008

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Howard

in blogging, Business, mobility, Uncategorized

I’m currently sitting in the public lounge of CitizenM, which is a concept hotel for the mobile traveler. M is for Mobile, in this case. I’ve taken pictures, which you can see on Flickr, and will continue to blog and twitter about this. As we only arrived this morning, I haven’t had the chance to…

It’s not your “interactive budget”, it’s your Marketing budget

Jun 12, 2008

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Howard

in blogging, Business, marketing, supernova2008

Though Cable TV has been around since the late 40s as a way to help programming get to places where broadcast signals don’t reach, it was in the early 80s that the popularity of Cable took off. The launch of ESPN in 1979, and Superstation TBS in the mid 70s that gave people a choice…

Meme of the week – Blacklisting Bloggers and bad PR pitches

May 12, 2008

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by

Howard

in blogging, marketing, PR, social capital exchange, social media, socialmedia

What seems to have come to a head over the last few days is the concept of Bloggers “blacklisting” PR firms that pitch them in a way they don’t want to be pitched. Gina Trapani of LifeHacker published a wiki listing PR firms that have spammed her with pitches. Suddenly, everyone’s taking sides over how…

Marvel Comics pisses off core audience

Apr 29, 2008

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by

Howard

in blogging, marketing, PR, social media, socialmedia

Who is the core audience of “Iron Man” the movie? Geeks. Computer hugging, email sending, twittering geeks. Geeks with big Mac Book Pros who have money to spend. And the pied piper of the Web 2.0 geeks, Mike Arrington of TechCrunch, had invited geeks to a special pre-screening of the movie. And Mike got the…

Category: blogging

My article in the NY Enterprise Report – Networking 2.0

The Launch of the Citizen M Hotel at Schiphol Airport, Amsterdam

It’s not your “interactive budget”, it’s your Marketing budget

Meme of the week – Blacklisting Bloggers and bad PR pitches

Marvel Comics pisses off core audience