Category: social media
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Chuck Hester and the Pay it Forward Chronicles
I profiled Chuck Hester of iContact in this piece about using Live Connections to Leverage Virtual Connections back in February. Now Chuck is taking his experiences with LinkedIn and writing a book on “Linking In to Pay it Forward: Changing the Value Proposition in Social Media.” His blog has one neat idea today: THE PAY…
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My latest post at Inc.Com – on Smart Blogging Strategies
Start Up After a recent post about the value of blogging, I got a few requests to go deeper into strategies for maximizing the effectiveness of blogging. I’ve thought about effective blogging for a long time, so I have quite a bit to say on the topic—too much for a single blog post. So consider…
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A different perspective on Social Media Marketing
Joe Marchese of Media Post writes up a panel we were on last week at MWM. I enjoyed meeting him and getting his perspective, as well as that of Doug Atkins at Meetup.com, and David Birnbaum, CEO of Takkle.com. Online Spin » Blog Archive » A Different Perspective On Social Media Marketing Last week I…
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Social Media Club Forms Interim Board
I’m proud to announce that Social Media Club has started a re-formation, and I’ve joined the interim board, along with 42 practitioners of Social Media from the Enterprise, Consumer, Public Relations, B2B, Academic and Education, and Communication fields. In this release, the new board acknowledges “our core mission will remain the same: promotion of media…
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My article in the NY Enterprise Report – Networking 2.0
July’s issue of NY Enterprise Report features an article I wrote, entitled Networking 2.0. In this piece, I describe how several firms are using LinkedIn, Facebook, and Twitter to reach customers, save time, and close sales. Cut from the piece was my interview with Kevin Lee, Executive Chairman and co-Founder of DidIt.com, an online marketing…