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howardgr INC Magazine articles marketing

The Elevator Pitch In Action – My latest article on Inc.

As you know, I write weekly on Inc.com. This is an article I wrote on the INC. Start Up Blog on the Elevator Pitch in Action :

Last week I wrote about the Elevator Pitch, Reloaded. Today at the Expo, I got a hallway elevator pitch that hit many of the important points in that article. The person didn’t know I was a blogger for Inc., or that I wrote the article. She just gave a passionate pitch that really hit all the points for me, so I thought it’d be worthwhile to show you an example of someone doing it right.

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Uncategorized

Are your retirement savings still on track?




Are your retirement savings still on track? — Inbox

Originally uploaded by HowardGr

Ah, Irony. A message from Vanguard asking “Are Your Retirement Savings Still On Track” is marked by my email client as “Junk Mail.” Indeed.

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events

WEVote08.com Tweetups tomorrow, 9/16

Tomorrow night, all around the country, the We Vote 08 Tweetups are happening. Join WEVote08.com and some top women bloggers at events in 5 cities. RSVP below.

New York: http://www.new.facebook.com/event.php?eid=25836653564
Houston: http://www.new.facebook.com/event.php?eid=29861742796
Boston: http://www.new.facebook.com/event.php?eid=25563852858
SF: http://www.new.facebook.com/event.php?eid=30530576603
Anchorage: http://www.new.facebook.com/event.php?eid=39410357168

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Uncategorized

In Memory, 9/11/01

For all my campers at America’s Camp, and all my friends who work there with me:

In the rising of the sun and its going down,
We remember them.

In the blowing of the wind and in the chill of winter,
We will remember them.

In the opening buds and in the rebirth of spring,
We remember them.

In the blueness of the sky and in the warmth of summer,
We remember them.

In the rustling of leaves and in the beauty of autumn,
We remember them.

In the beginning of the year and when it ends,
We will remember them.

When we are weary and in need of strength,
We will remember them.

When we are lost and are sick of heart,
We remember them.

When we have Joys we yearn to share,
We remember them.

So long as we live, they too shall live,
For they are now a part of us,
As we remember them.

Categories
social media twitter

Podcamp Philly – my Sessions on Twitter and Old and New Media

I am really enjoying Podcamp Philly this year. Besides getting a chance to reconnect with Whitney Hoffman of LD Podcast, Mark and Jennifer from the culinary media network, Chris Penn from the Financial Aid Podcast, Mark Blevis, Matthew Ebel, (and a host of others that are now mad at me for not calling them out directly.)

In my session on “Twitter: Are we all just drinking the Kool Aid?” we explored the strawman notion that Twitter, even with about 2MM users, is only an early adopter tool that isn’t really worth the time people and brands are investing in it. Through discussion (with a very Twitter-heavy crowd) we helped several non-twitter users discover the potential value they’d find using Twitter. We heard stories of people finding answers, getting brand feedback, and we even had 2 people who had courted, and gotten engaged over Twitter.

In my discussion on “What Old Media can teach New Media” (which I usually run with Dean Landsman like we did at Social Media Camp NY), I had a great question and insight – As we discussed how one media tends not to replace the next one, but to cause it to change (as TV did to radio), someone asked about Enterprise 2.0. He noted that he’s trying to get people to adopt some of the new Enterprise 2.0 tech, but that they’re not replacing, say, Email, as the way people share information. We discussed how companies like Lotus added SameTime and MS has enterprise IM because of this. We discussed a few ways about how to get people to understand this “one doesn’t replace the other” situation and how to introduce things slowly and get adoption.

Finally, from Twitter: @KaraLaFleur: @howardgr talking about how web teams are the unrecognized rockstsrs if ad firms – & how that needs to change based on how pol use media.

Yes, we discussed how, if you’re going to talk Social Media with Advertisers, you have to know how they buy traditional media, because you may be teaching them a new paradigm (“ROI=Return on Influence vs. Reach and Frequency buy, for example). Speak to them in their language, and help them understand.

The event was well run, and the crowd was good as well. Thanks, Philly.