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social media socialmedia socialmediaclub

Social Media Club Forms Interim Board

I’m proud to announce that Social Media Club has started a re-formation, and I’ve joined the interim board, along with 42 practitioners of Social Media from the Enterprise, Consumer, Public Relations, B2B, Academic and Education, and Communication fields.

In this release, the new board acknowledges “our core mission will remain the same: promotion of media literacy; support of industry standards efforts such as Creative Commons licensing, Microformats, Data Portability and OpenID; discussion and promotion of ethical behavior; and sharing our knowledge among our members and the industry community at large.”

I’ve been part of this train from the start, and it is an honor to serve with some great practitioners who I can learn from and with whom I can share my experience. SMC NY will re-convene this Fall, possibly in conjunction with a Special Interest Group or meetup, so I’m interested in your feedback about that, and what you’d like to learn when we do so. And if you’re interested in volunteering to help that effort, please get in touch.


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blogging INC Magazine articles Uncategorized

Now blogging at INC. Magazine

I’m proud to announce that I’ll be blogging over at INC. Magazine’s Startup Blog on a regular basis (more than monthly, but not daily). My first post, on Building Success via Blogging, is already up, and describes the success of a Westchester-based architect whose site and blog gets him clients who feel they know him and his work before he even has to pitch them.

If you have ideas on companies or tech I should cover that will benefit startup businesses, please get in touch.

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blogging facebook LinkedIn marketing social media social networks socialmedia

My article in the NY Enterprise Report – Networking 2.0

July’s issue of NY Enterprise Report features an article I wrote, entitled Networking 2.0. In this piece, I describe how several firms are using LinkedIn, Facebook, and Twitter to reach customers, save time, and close sales.

Cut from the piece was my interview with Kevin Lee, Executive Chairman and co-Founder of DidIt.com, an online marketing firm. Lee uses LinkedIn answers to help him form ideas for his weekly column in ClickZ.com as well as researching business ideas, including looking for consultative expertise. He posts questions, researching issues, and gathering expertise from throughout his network.

LinkedIn also has a facility for passing on job postings.  Lee’s firm hired several people this way, both from referrals and direct respondents to the listings. Since he’s got around 4000 direct connections, his postings get a wide dispersal.  Another advantage of using Linkedin over other Job sites has been that the “hit” rate on resumes is greater – fewer bad resumes to weed out. “You can also can see both their resume and their LinkedIn profile to compare them to make sure the person isn’t ‘tuning’ their resume too much for you.”

Lee is also interested to see who’s endorsed them, and might follow up if he knows an endorser. If the person had an endorsement with a fairly senior executive, that may be more valuable than what the endorsement said – Lee figures the existence of an executive’s endorsement is indicative of a person’s ability to create relationships.

I also interviewed author Shel Horowitz, who has written 7 books, including Grassroots Marketing for Authors and Publishers. Not surprisingly, he’s found some very valuable ways to use Facebook, as well as Plaxo’s Pulse connection service, and Social Networks CollectiveX and Ning. His constant posting and cultivation of his social networks have lead him to a guest spot on a business radio show, discussions with a European meeting planner about speaking at his marketing conference in France and even an invitation to consider starting an East Coast office for a well-respected West Coast PR firm.

Networking 2.0 is the new reality. As I note in my article, “There’s no denying that face-to-face networking is still a powerful way to meet and connect with potential clients. But online social networking is becoming more and more useful for doing these same things and more.” How do you leverage both the online and in person networks you have to do business? Comments are open below.