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My latest post at Inc.Com – on Smart Blogging Strategies

Start Up

After a recent post about the value of blogging, I got a few requests to go deeper into strategies for maximizing the effectiveness of blogging. I’ve thought about effective blogging for a long time, so I have quite a bit to say on the topic—too much for a single blog post. So consider this part one of a multi-part series on the topic.


Howard…going down for upgrades

Yes, some major work going on here, and it may be a few days before there are any more posts. But the technical difficulties? That would be me, and not my site. I’m getting my septum straightened, and my tonsils and adenoids out, tomorrow morning, 7/16.

So, for the next few days, fewer posts, fewer tweets and IMs, definitely no phone calls, and little to no email. Think positively about Me 2.0. See you soon.

UPDATE: I made it through fine. Throat hurts a lot, but considering everything I’m doing well.

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A different perspective on Social Media Marketing

Joe Marchese of Media Post writes up a panel we were on last week at MWM. I enjoyed meeting him and getting his perspective, as well as that of Doug Atkins at, and David Birnbaum, CEO of

Online Spin » Blog Archive » A Different Perspective On Social Media Marketing

Last week I was invited by Dr. Augustine Fou, senior vice president/digital strategist, MRM Worldwide, to speak to a great group at MRM in an inter-agency meeting focusing on understanding social media’s implications for the agency business.

Some good discussion over there in the comments, too.

Business INC Magazine articles marketing twitter

My article on Twitter at INC Startup Blog

Start Up: A Twitter Success Story (How to Use Twitter as a Marketing Strategy)

Chances are, if you’re not an early adopter type, you may not have heard of Twitter, the online community that is a kind of instant-messaging social network. Users send updates of up to 140 character (about 2 sentences) out to their followers–people who choose to receive their messages–and read the messages of those they follow.

Read the rest at INC’s Startup Blog.


Interviewed for Internet Week

Last month NYC declared “Internet Week.” Some new video was just posted, so here’s me being interviewed by Rocketboom’s wonderful Joanne Colan.