I profiled Chuck Hester of iContact in this piece about using Live Connections to Leverage Virtual Connections back in February. Now Chuck is taking his experiences with LinkedIn and writing a book on “Linking In to Pay it Forward: Changing the Value Proposition in Social Media.” His blog has one neat idea today:
THE PAY IT FORWARD CHRONICLES: The Small Good, A New Book and A Busy Fall
First the Small Good. A concept that I first ran across earlier this year as I listened to a podcast. Here’s the basic premise:
Someone has a need, an issue, a problem. They come to you for help. From your prospective it takes little effort to help this person – maybe a referral to a tax attorney you know or a tip on how to get better publicity for your company.
To the person your helping, it’s HUGE! You have saved them time, money, worry – whatever that may be.
My Small Good for the day is letting you know about this. I hope it provides you good value and something to think about.
Check out the video about project 10 to the 100th (10 to the 100th is a Google in math for those following along). There are no words, but the pictures tell the story really well
helping government become more open, transparent and effective through better use of published information.” Show Us a Better Way asks “Do you think that better use of public information could improve health, education, justice or society at large?”Â The task force put up 20,000GBP for the winner of that competition to develop the best idea. (I noticed the Google prize via Tom’s blog).
All these prizes to improve the world, plus X-prizes for 100 mile-per gallon cars, space travel, and more.
I hope that these contests and market forces can help us improve the world in some significant way, and I’m glad some big companies are asking for solutions with their hands on their wallets. Now, about that idea for a jet pack I had…
Ads on this blog? What’s that about? You’ll notice an add on the left column, from Apple. No, Apple hasn’t started sponsoring small blogs like me. This is a campaign from Social Vibe, supporting the Stand Up 2 Cancer initiative.
As I posted on the Social Media Club site, SU2C is an effort to get some much-needed attention on the problem of Cancer, and get some money in the hands of researchers trying new things to solve difficult problems.
SocialVibe is donating $1 for each blogger that signs up to their service via the special url http://www.socialvibe.com/SU2C, as well as turning points for showing these ads on Facebook and other social networking sites into real dollars for the SU2C cause. They’re hoping to raise $50,000 by doing this. So, you’ll see this ad on my site, and on my Facebook page. And, hey, SocialVibe even referred to my Social Media Club post on their page. So, I’m returning the link and asking you to get involved too. If you have a blog – run an ad for a few weeks, and get that $50k to the Cancer Research labs via Stand Up To Cancer. Oh, and you can donate directly as well.