Wow, Doc Searls is fired up about the potential Google phone, based on the Business Week story. Bweek talks about targeted ads popping up on your mobile as you go through the world, but based on your preferences and actual behaviors.
Doc’s take: He wants to tell advertisers what he wants, not be made into a profile:
Tools on my phone that let me tell sellers what I want, and on my terms
â and not just on theirs. Whether thatâs a latte two exits up the
highway, next restaurant that serves seared ahi, or where I can buy an
original metal slinky…I want to be able to notify the market of my shopping or buying
intentions without revealing who I am, unless itâs on mutually
agreed-upon terms….Quick, who wants their cell phone to be a âmini marketing machineâ?
There’s more to read, and this is a great discussion about what Doc and others have been calling VRM, or Vendor Relationship Management – “the reciprocal of CRM or Customer Relationship Management. It provides customers with tools for engaging with vendors in ways that work for both parties.”
Worth checking out.