Category: events
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Starting a Business (part 2) with Stephanie Booth
In Part 1 we discussed Stephanie’s background, and what led her to start her new company. In this final part we discuss the money and what Stephanie’s measure of success is, relating to finances. Howard: Did you have to raise capital to run the event? Stephanie: The company isn’t incorporated, so from a legal perspective…
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Starting a Business (part 1) with Stephanie Booth
This Entrepreneur Starts Her Business…With an Event About Starting a Business… Stephanie Booth is a blogger, freelance Internet consultant and a new entrepreneur who is starting a conference business. Her first conference is for other freelance workers in the web and technology space and it focuses on the essentials of running a business. And Stephanie…
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Slides from my TIMA talk
I’ve posted the slides from my talk on the Top Ten Trends in Interactive Marketing for 2008 at Slideshare.com.
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Live Blogging from Google NYC at the AdClub Meetup
At Google NYC, Ad club meetup. This is live blogging of my raw notes. Google TV buying service – avails via Echostar on 95 locals, with many different networks. Can buy a specific ROI. Take benefits of online -measurement, accountablity, and optimization, and move them to TV. with Set Top Boxes, they can measure the…