Category: marketing
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Hey, Consume This! The Future of Online Advertising
Here I am at the âÂÂFuture of Onlilne Advertisingâ conference, and here we are, 12 or 13 years after the first banner ads were placed. WeâÂÂre up to at least Web 2.0, according to everyone around. It is my contention that in Web 2.0, companies would discover that talking to, and with, their customers would…
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Speaking at the Association for Women in Communications, Westchester
I’ve been asked to speak on a panel at the Association for Women in Communications, Westchester Chapter. The event is on Wednesday, November 15th, and the description says: Do you have a fear of new forms of media? Are blogs, social networks, podcasts, RSS feeds, MySpace and YouTube part of an alien world to you?…
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Brand Sluts, Consumers and Attention
As “consumers” or CUSTOMERS (thanks Jerry), we’ve been targets to be advertised at, our eyeballs have been made ‘sticky’ to keep us viewing pages, and we’ve been positioned, demographically skewed, psychographically sliced and surveyed until it hurts. Now, my fellow Clue-train riders, we’re being accused of being “Brand Sluts.” No more august publication than the…