Business howardgr marketing Podcast

Speaking at the Association for Women in Communications, Westchester

I’ve been asked to speak on a panel at the Association for Women in Communications, Westchester Chapter.

The event is on Wednesday, November 15th, and the description says:

Do you have a fear of new forms of media? Are blogs, social networks, podcasts, RSS feeds, MySpace and YouTube part of an alien world to you? Or, are you media-savvy, but just not sure what’s a sound investment and what’s a passing fad?

Join us when our expert panelists—up-to-speed on a wide range of new media AND how they can be applied to communications and marketing—share their perspectives and practical tips.

I believe I have a few things to say about this, and there are some other great panelists too. My friend Renee Edelman of Edelman PR is moderating. If you’re in the Tarrytown area, please come!


Read a VC’s mind…

Jeff Stewart makes it much easier to read a VC’s mind – through their blogs. Jeff posts on 103 Venture Captial blogs.
Just when I thought I was caught up on my reading.

Business howardgr web2.0

From Social Media to Corporate Media

Chris has launched the site for the workshop “From Social Media to Corporate Media.” You can hear great speakers like Robert Scoble and Lisa Stone – and get an ‘unconference’ experience. Plus, a party! All for $150.

I hope to be there to join in the fun.


Business social media socialmediaclub web2.0

Social Media – the future

I know you’re out there. I can feel you now. I know that you’re afraid… you’re afraid of us. You’re afraid of change. I don’t know the future. I didn’t come here to tell you how this is going to end. I came here to tell you how it’s going to begin.

—Neo, The Matrix


No, I don’t know the future. But I’m watching it begin. Getting involved with Social Media Club was just the thing I needed to kick start my brain again. I had spent a lot of time thinking about Web 2.0 in this article for Optimize Magazine, but hadn’t had a lot of places to discuss my thoughts and to help them grow.

Thankfully I met Chris Heuer via Shanon Clark’s MeshForum.  Chris has spent a lot of time thinking about Social Media, including an excellent post here on the future of Social Media which he wrote for BlogOrlando’s event last week.

One of Chris’ predictions, “More individuals will band together in networks small and large, changing the very notion of freelancing and employment” is something that I’ve seen as a prediction before, whether via Dan Pink’s Free Agent Nation, Sara Horowitz’ Freelancer’s Union  (I was an original advisor to Working Today) or other folks. But it seems more timely now than in the dot-boom/bust timeframe.

Reading the upcoming book Mavericks at Work by William C. Taylor and Polly LaBarre has pointed to some excellent examples. (Thanks, Polly, for the advance copy!). Examples of companies like InnoCentive, which helps companies find solutions to difficult problems using the net and the wisdom of distributed crowds of scientists, researches, and labs around the world, really shows not just a freelance model but a new way of working for a company by working as a small team. InnoCentive, NineSigma, TopCoder and others provide an interface – an open API if you will – for small or medium size teams to collaborate, mashup and provide data to large collections of revenue and R&D dollars (also known as major corporations.)

How do these methods of finding innovation meet Social Media? All  the projects these companies do are done based on net and real world-based relationships, created first via the net, facilitated by collaborative software, nurtured via relationship building that’s often virtual…sound familiar? Sounds a lot like the way business is now done, and will be done. This is where Social Media meets Corporate Media (insert plug for the upcoming event of the same name this October, done by Chris and a few co-conspirators).

Getting back to Chris’ article, there are some other excellent points about how Social Media can save the world and change business. I made some connections in my head to what Chris said and what Greg Narain says about BizDev 2.0 as well:

The Wet Edge in the Web 2.0 world is the Open API. The edge is constantly moved by the developers that come along and increase the surface area – extend the reach and use of the underlying system by innovating the brush, so to speak. The survival of this enterprise assumes that the mixer (system developer) constantly adds new colors (features) to the palette, hence keeping painters (web developers) interested in the offering.

Business, Social Media, everything seems to grow more when we open the conversation, and yes, it has to be a conversation, up to others. As Tom Watson said recently, “Blogging isn’t about big stories or mainstream journalism. It’s about giving voices to thousands and thousands who didn’t have them before (beyond their dens and livingrooms and local barstools), providing real open distribution, and creating a vast patchwork quilt of conversation, thought, and passionate argument.” [emphasis is mine]

I didn’t come here to tell you how this is all going to end. I’m here to tell you how this will begin. We’ll be having another meeting of Social Media Club in NYC in late October. There are camp type events all over. Meetup hosts lots of good events. Pick one, and go talk to people. I hope you’ll join in the conversation with us.



Amazon Movie Service not so friendly

Instapundit Glenn Reynolds makes lots of sense in his article on TCS Daily regarding Amazon’s new UnBox video. Seems the thing ‘phones home’ all the time, and doesn’t really let you know that. That is a characteristic of spyware.

But now, it looks like they’re dropping the ball. Amazon’s new UnBox video service turns out to have some traits that are even more annoying than the impenetrable cellophane stickers they put on DVD cases…So, in summary, to be allowed the privilege of purchasing a video that I can’t burn to DVD and can’t watch on my iPod, I have to allow a program to hijack my start-up and force me to login to uninstall it? No way. Sorry, Amazon.

This isn’t the review I want to find when I go to look at a service. Contrast this with the new movie downloads from Apple. You can move them to an Ipod, at least, to take them with you. And, looks like with their new iTV you’ll be able to watch them on your TV. You can’t make your own DVD of this yet, Hollywood doesn’t have the stomach for it.

But, if it is useable, somewhat portable, and gets a little more content, I’d say we have a race here.