This week, Google released its new Social aggregation service (I don’t think that it is a networking service) called Buzz. Jason Calacanis thinks Buzz just ate Facebook’s lunch. I disagree.
Buzz requires connections with people through my personal Gmail account. Unlike Facebook, where I can “unfriend” anyone, and hide them when I don’t want to communicate, tying this account to my personal email means that I have to give out that email to connect with someone. Even though I can block them or stop following them if they’re suddenly undesirable, they still have my email, and can abuse it, publish it, pass it to spammers, etc.
I think this is somewhat shortsighted. Of course, Google wants to drive adoption of Gmail and its’ other services. However, with Wave they created addresses, and still pulled in Gmail “buddies.” They could have and should have done the same.
Next, the requirement that I be logged into Gmail to see my Buzz stuff is not appealing. I have many email accounts, and still use various desktop clients to manage them. Call me a luddite, but I have no intention of using Gmail full time, so Buzz is going to be an interrupt – driven activity – I’m already getting emails on Buzz threads where I’ve commented and already contemplating how I’m going to filter them.
Jason, this is not the second coming of Facebook. Buzz is a lot like FriendFeed, which I also don’t use because it is cluttered and takes too much effort for me to organize. I see it as way too geeky. When my brothers and sisters are on Buzz, we’ll talk.

Reblog this post [with Zemanta]


4 responses to “Buzz Off”

  1. You don't have to share your email, you just have to share your profile link. That does not contain you email address if you don't want it too.

  2. I'm at the max # of hours I can spend in a day on social media, so Buzz comes at the cost of something else.

    I'm not sure what that "something else" is, not just yet.

  3. @Ed – Agreed.

    @Tovio – time to re-look at my profile. thanks.

  4. Howard Avatar

    Testing posting this comment via my Facebook ID.