Merlin Mann throws down a serious challenge in today’s 43 folders. It’s a great business lesson, and one I’m going to think about for every email I send today, and hopefully, I can keep it up in the future.
The 0.001 Challenge
Imagine that the person receiving the email you’re composing receives 1,000 other message each day more or less identical to yours. What would you do to distinguish yours from the others? What change would make your email amazingly easy to deal with and not insane? Does the content of your email belong someplace else? Like an SMS, a face-to-face meeting, or maybe even in an angry, venting screed that you never send.
What can you do to improve communication with your customers, partners, or constituents?