Author: Howard
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In Web 2.0, what’s above the fold?
Stephen Wellman at Information Week points out Milissa Tarquini’s article about Blasting the Myth of the “fold” and where it is on user’s screens. In print ad buying, one of the first things I learned as a junior media planner back in the late 80’s was to ask for placement above the fold, and in…
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The most important 15 minutes of your marketing week
Watch Scoble’s interview with Mike Moran if you want to spend 15 minutes with significant value on improving your marketing ability this week.
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Like Moses to the Promised Land….
Today’s Wired Magazine online notes “How Madison Avenue is Wasting Millions on a Deserted Second Life.” The summary is: “Big Brands are spending a lot of money, and no one is visiting their sites.” I think the reality is a bit different. Open letter to Mitch Kapor and the folks at SL: You risk being…