On September 9th, Apple will have a big event in California. Everyone’s expecting a larger iPhone and people are laying good odds on an ‘iWatch’ to be released or at least teased.
I’m going to go out on a limb here, buck the trend, and say that Tim Cook has one more “One More Thing…” to throw into the mix.
What if Apple is also releasing a new Apple TV type device? Something that’s not just a helper, but more of a “home server” type device (but Apple would never call it that).
Here’s some evidence:
1. Apple stopped Apple TV pickup in-stores. They’re still shipping, but they could be reducing inventory.
2. Back at the end of 2012 Tim Cook talked with Brian Williams on NBC and talked about an “Apple TV.” He said,
TRACK 13
But will the next great thing be Apple’s long-rumored move … into the television business?TIM COOK:
It’s a market that we have intense interest in, and it’s a market that we see that has been left behind.
BRIAN WILLIAMS:
What can Apple do for television watching? What do you know that is gonna change the game, that we don’t know yet?TIM COOK:
It’s a market that we see, that has been left behind. You know, I used to watch “The Jetsons” as a kid.BRIAN WILLIAMS:
Absolutely.COOK:
I love “The Jetsons.”BRIAN WILLIAMS:
I was right there with Elroy.TIM COOK:
We’re living “The Jetsons” with this.{SOT “The Jetsons:” George you’ll never guess what happened}
BRIAN WILLIAMS:
Facetime is “The Jetsons” but television is still television.COOK:
It’s an area of intense interest. I can’t say more than that. But …Read more at http://www.cultofmac.com/204907/tim-cooks-interview-with-nbc-rock-centers-brian-williams/#oYLvb7rbpcdhQdeC.99
Ok. Given those two pieces of the puzzle, let me throw out the following.