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My Latest Inc Post – Bringing a Company Back from the Brink?

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Howard
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Today I wrote about Wendy Tan White of Moonfruit, and how she helped bring her company back from the brink of disaster when investors pulled out earlier in the decade.

I met White at the Social Media Clubhouse, where I stayed at SXSW. Moonfruit sponsored one of the summit events at the house.  (Note: As I disclosed in the Inc. piece, I received no specific compensation from Wendy or MoonFruit, and SMC is a filed-for non-profit.)

Her story is really inspiring, as she had to take steps as radical as firing family members to keep the company solvent. I hope you enjoy the story.

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