Day: December 27, 2007

I was pleased to be interviewed and quoted by Mogulette Carmina Perez regarding how to use Social Networks for Business Contacts. Her article: Mogulette-in-the-making: Using LinkedIn (or Facebook?) for Business notes some of the advantages of LinkedIn for professional connections and networking.
By no means should you abandon Facebook (unless, like CK, you’re really, really angry at them) for Business networking. For me personally, LinkedIn is a higher bar of connection – I have a few ‘facebook friends’ whom I don’t know well on Facebook, but on LinkedIn everyone I have is a trusted connection with whom I can do business or recommend to others to do business.
What’s your Social Networking “policy” for connecting? Let me know.

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It’s funny – I saw the ad that David describes in my profile, and thought “hmmm – I wonder if David knows about it.” Seems Jeremiah sent him a screen shot, and the rest, as they say, is agony.

Inside the Marketers Studio – David Berkowitz’s Marketing Blog: Facebook Social Ads Need an Opt-Out

I never told Blockbuster that it could use me to endorse its ads. I’m not a user of Blockbuster Total Access. In fact, as I write this, I’m home sick, I don’t have any good Netflix movies here, and there’s nothing but garbage on pay-per-view On-Demand or HBO On-Demand, so I even looked up Blockbuster to see if there’s one near my apartment, and the closest is ten blocks away (others that were closer have shut down since I last checked). If anything, I’m a little pissy with Blockbuster right now, so I’m surely not going to provide a testimonial for their ad campaign.

Yes, this is another Beacon-like event. Apparently, if you’re a “fan” of something, you may end up endorsing them in an ad. To me, being a fan is not the same thing as agreeing to have your name and likeness used to market to friends, which is most of David’s point. The comments are also great, with CK weighing in like a champ. Very good reading to keep up with social network advertising, and where people’s pain points are regarding how their data and profile is used.

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