Aaron Burcell, Podshow

Podshow, 18 months of growth, top 100 indie content creators, partnerships with Sirius and iTunes.

Audience creates or co-creates the content

movement will be driven not by tech but by consumer demand. The nature of the content people consume will change dramatically.

In Q4 2005 – hit shows had 500k per month, now they have 1.5 MM downloads per month.

Podsafe Music Network – artists allow podcasters to play tunes, consumers buy them in pure mp3 format.

Advertising 2.0 – Hasbro and Earthlink – allow audience to create the ad content

Talks a little about working transparently– the managment states their plans publicly.

Podsafe music network – artists allow listeners to listen, and podcasts to play with proper attribution.