Short Version:
Howard Greenstein is a marketing technology strategist and President of the Harbrooke Group, which specializes in helping companies communicate with their customers using the latest web technologies. Greenstein has a deep understanding of both the technology and marketing worlds, and sits at their intersection. He has worked with clients from the Fortune 500, Cable Networks, and Wall Street, as well as major advocacy groups, helping them create their online presences. Greenstein also teaches social media at the Masters of Integrated Marketing program and the Heyman Center for Philanthropy and Fundraising at NYU SCPS.
Greenstein’s career, prior to starting his own firm, has spanned corporate and not-for-profit organizations such as the Twin Towers Fund, Microsoft, JP Morgan, and New York University, as well as several start-ups. He is currently a blogger for Inc. Magazine, writing the weekly Startup Toolkit column, sits on the Board of Directors of Social Media Club and is president of the NYC Chapter. Howard earned a B.S. from Cornell University, and a Masters of Professional Studies from NYU’s world-renowned Interactive Telecommunications Program (ITP).
Longer Version:
Howard Greenstein is a marketing technology strategist, and President of the Harbrooke Group, specializing in helping companies communicate with their customers and constituents using the latest web technologies. His years of experience in the technology world, combined with his background as a coach helps him bridge the gap between business needs and technology requirements, allowing him to facilitate difficult business conversations and focus on the required results of any project.
In 2006 and 2007, Howard Greenstein was the co-founder and acting CEO of Social Media Club, which brings together media and communications professionals with technologists and entrepreneurs for the purpose sharing best practices, establishing ethics and standards, and promoting media literacy around the emerging area of Social Media.
Formerly, Greenstein was the Senior Director of the Non-Degree Management Programs at the School of Continuing and Professional Studies at NYU. In this role he was responsible for the faculty and programming for over one hundred courses each semester in Management, Leadership, Training, Human Resources, Project Management and Coaching.
Howard was the Director of Operations for the Twin Towers Fund, which assisted the families of uniformed service heroes killed in New York on September 11th, 2001. He led a team that oversaw the distribution and accounting of more than $160 million dollars with few resources and a short timeframe. He remains in service to these families through his volunteer work at America’s Camp.
He has been involved in cutting edge technology applications including online communities and streaming media for over fifteen years. He has worked at startups including Sorceron and Netcast. As a Technical Evangelist for Microsoft’s Developer Relations team he helped gain acceptance and adoption of Internet Explorer 4, Commerce, SiteServer, and Windows Media. He worked on advanced technology projects for J.P. Morgan including a desktop video conferencing and online collaborative tools system in 1993.
Howard also participates in building real world communities of professionals. In addition to his work on Social Media Club, He is the only person to have been elected to the Board of Directors of the 3 major New York technology trade organizations: New York Software Industry Association (NYSIA), NYNMA, and the World Wide Web Artist’s Consortium (WWWAC). Howard co-founded WWWAC, the first Web User Group in the United States, in 1994.
He is a small business and personal coach with training from NYU’s SCPS program and Results Coaching. Howard earned his Masters of Professional Studies from New York University’s world-renowned Interactive Telecommunications Program (ITP) and his Bachelor of Science from Cornell University.
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