Clients and Projects
Feb 7th, 2008 by howardgr
Weber Shandwick - Social Media Strategy and consulting with their team, including blog analysis and daily reports, on behalf of a client.
PassOpenRecords.org Blog project
I created a blogging strategy for The Bravo Group and their client, PNA, for the Pass Open Records campaign. Working with their design team and a programmer to implement the blog, I also trained their blogger and internal staff in the workings of the site. I helped them in their strategy to promote the blog, http://www.passopenrecords.org/ in press and printed material. I helped their team to find suitable sites with which to trade links, increasing the blog traffic and implemented the functionality to allow the site to accept contributions of stories about Open Records experiences from Pennsylvania citizens. This bill passed and was adopted into law in 2008! I remain a strategic advisor, helping Bravo Group wherever Social Media tools might be appropriate for their PR and Government Relations clients.
“Howard was key in working with Bravo Group and its client to create an effective Social Media component of our broader strategy. He was able to quickly and effectively get the site created, train the client and has worked with us to improve the site and refine our Social Media strategies for many clients.” - Chris Bravacos, Principal and Founder of the Bravo Group
Representative Client: Unnamed Wall Street Law Firm
Harbrooke Group was asked to bid on a law firm’s blogging and social networking site with Aha! Insight Technologies group. We worked to create a specification for the site and create recommendations for a platform choice. The next phase of this ongoing project includes training the lawyers to be bloggers, teaching them the software, and bringing the site live on the web. This project is ongoing in April, 2008.
Gilbert Guide
Worked in conjunction with Chris Heuer to assess and relaunch GilbertGuide.com’s site and weblog. Together we helped them find a genuine voice and personality for their blog, and helped them link it to their successful published guide. We also researched potential legal pitfalls in running blogs and forums.
Unnamed Fortune 200 Client
Did a full assessment of how this $6B division of a Fortune 200 company could create a Social Network among its clients, partners, influencers and suppliers. Worked in conjunction with their branding and advertising firm to asses the competitive landscape. Worked with internal marketing and technology groups to help them understand the content creation requirements, participation imperatives, and technology implications of having a Social Network with their clients. Gathered requirements and feature requests from many different internal resources, and interviewed clients for their participation concerns. As part of the process, Harbrooke Group assessed over 7 major white label Social Networking packages, helping the company to understand the options available and the possible feature sets.
Worked with a group of professionals, including specialists in Insurance, Law, HR, Environmental mitigation and Business Coaching to create a daily business journal blog that helps businesses of all sizes reduce risk and improve operations. Harbrooke created a blogger training course that helped each of the professionals learn blogging style and become aware of tools they can use to find other content in their fields.
Product Evangelism
• Voice of the Customer
• Feature and Requirements Gathering
• Facilitation and Brainstorming
Representative Project: Mimeo.com
Howard Greenstein served as keynote speaker and facilitator of Mimeo Live 2007. The event invited 30 of Mimeo’s top clients to Memphis to tour the plant and provide feedback, request product feature requests and have interaction with each other. Greenstein’s keynote was the top rated speech of the event. He also facilitated a customer feedback session created to enable customers to request new features and services, while at the same time sharing their stories of success with Mimeo.com projects.
Marketing and Events
Howard currently serves as a board member and meeting facilitator for the New York Software Industry Association (NYSIA.ORG). He also runs the New York chapter of Social Media Club, which includes booking guests, obtaining audience, finding locations, catering, and logistics. He has been involved in running meetings and conference events for many different organizations for over 20 years.