Howard Greenstein's Website

The website of Howard Greenstein of the Harbrooke Group

User Generated Beverages – What Can we learn from DewMocracy?

User Generated Beverages – What Can we learn from DewMocracy?

In December I attended the reception* for the Mountain Dew Dewmocracy event, and learned how Mountain Dew was using its fans to help pick a new flavor (or several new flavors) of the beverage.


Why You should Follow Drew Carey on Twitter

Why You should Follow Drew Carey on Twitter

Image via Wikipedia If you haven’t seen Drew Olanoff and Drew Carey on CNN, – watch it now. Image by Getty Images via Daylife If you don’t have time to watch, here’s the short version: Go


Support the New York Twestival

I’m proud to announce that I’ve been asked to be an “ambassador” for the New York Twestival. I’m hoping to see you at the Twestival on Saturday, September 12th, at Brooklyn Bowl. Tickets are


Podcamp Philly – my Sessions on Twitter and Old and New Media

I am really enjoying Podcamp Philly this year. Besides getting a chance to reconnect with Whitney Hoffman of LD Podcast, Mark and Jennifer from the culinary media network, Chris Penn from the Financial Aid


My article on Twitter at INC Startup Blog

Start Up: A Twitter Success Story (How to Use Twitter as a Marketing Strategy) Chances are, if you’re not an early adopter type, you may not have heard of Twitter, the online community that is