Howard Greenstein's Website » PR http://howardgreenstein.com/blog The website of Howard Greenstein of the Harbrooke Group Fri, 04 May 2012 01:34:24 +0000 en hourly 1 http://wordpress.org/?v=3.3.1 BBC Scares everyone in the world off Facebook http://howardgreenstein.com/blog/archives/2008/05/bbc_scares_everyone_in_the_world_off_facebook.html http://howardgreenstein.com/blog/archives/2008/05/bbc_scares_everyone_in_the_world_off_facebook.html#comments Thu, 01 May 2008 17:02:33 +0000 Howard http://howardgreenstein.com/blog/?p=670 The BBC has been able set up a malicious application that can steal details of not only your information but the people you’re connected with. This is because in Facebook, applications have permission to ‘walk the tree’ of your friend contact details, letting the apps do things like populate the list of people for you to forward to, when you choose to “forward this and see what happens.”

BBC NEWS | Programmes | Click | Identity ‘at risk’ on Facebook

We have discovered a way to steal the personal details of you and all your Facebook friends without you knowing.

The article is worth reading. Wow, good job British hax0rz! I won’t say “the sky is falling” because this has been pretty well-known among the geek-o-rati for a long time. BBC notes MySpace apps run on MySpace’s servers, giving MySpace a much clearer idea of what an application is doing with the data.

Perhaps the media attention this is sure to draw will move FB to a more secure model. One can hope.

]]> http://howardgreenstein.com/blog/archives/2008/05/bbc_scares_everyone_in_the_world_off_facebook.html/feed 0 Marvel Comics pisses off core audience http://howardgreenstein.com/blog/archives/2008/04/marvel_comics_pisses_off_core_audience.html http://howardgreenstein.com/blog/archives/2008/04/marvel_comics_pisses_off_core_audience.html#comments Tue, 29 Apr 2008 21:16:10 +0000 Howard http://howardgreenstein.com/blog/archives/2008/04/marvel_comics_pisses_off_core_audience.html Who is the core audience of “Iron Man” the movie? Geeks. Computer hugging, email sending, twittering geeks. Geeks with big Mac Book Pros who have money to spend.
And the pied piper of the Web 2.0 geeks, Mike Arrington of TechCrunch, had invited geeks to a special pre-screening of the movie. And Mike got the theater to pre-screen by CALLING THEIR GROUP SALES LINE! And TechCrunch is really, really well read in the Web 2.0 community and even by analysts and Wall Street types. (According to Alexa.com, it’s the 1700th most read site on the net – nothing to sneeze at, and rumors have it they’re making 6 figures a month in ad revenue).

So, seeing as an influencer has decided to lead core audience into a screening of their product, which would likely have generated an additional PR storm of good pr (assuming the movie is good), Marvel has gone and shut the whole thing down. They’ve sent a cease-and-desist to Mike (a lawyer himself) telling him not to do this.Mike posted this story about 6pm pacific, about 15 minutes ago as I write this. There are already over 70 comments against Marvel on his site.

PR People – Call your Lawyers and stop the bleeding now! This is stupid. You can’t control the message anymore. Let the people see your movie when they’re scheduled to see it, and salvage what you get. You’re already looking at newspaper headlines – “Marvel tells SF Fans to wait”, “Marvel alienates core geek audience” – instead of “Iron Man gets first weekend boost from SF Twitters and bloggers gushing about movie.” Really.

Update from TechCrunch: Seems it was all just a big misunderstanding, and partly Oracle’s fault.

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