Howard Greenstein's Website

The website of Howard Greenstein of the Harbrooke Group

E.Factor lounge opens in Amsterdam

E.Factor lounge opens in Amsterdam

Earlier in the summer, Bill Sobel and I visited this still-under-construction facility in Amsterdam. When they told us that this: would be ready by end of August, I wasn’t so sure. However,as Bill reports about the E.Factor Lounge


A different perspective on Social Media Marketing

Joe Marchese of Media Post writes up a panel we were on last week at MWM. I enjoyed meeting him and getting his perspective, as well as that of Doug Atkins at Meetup.com, and


My article in the NY Enterprise Report – Networking 2.0

July’s issue of NY Enterprise Report features an article I wrote, entitled Networking 2.0. In this piece, I describe how several firms are using LinkedIn, Facebook, and Twitter to reach customers, save time, and


Beyond Web 2.0 with the E.Factor at Philips in Eindhoven 6-25-08

The reason I’m in the Netherlands was an invitation by Adrie and Roeland Reinders and Marion Freijsen of the E.Factor to speak, along with Bill Sobel and two gentlemen from the Netherlands at a


Picture Paints 1000 words – How Obama reinvented campaign finance

Communication Nation: How Obama reinvented campaign finance Barack Obama is the first major candidate to decline participation in the public financing system for presidential campaigns. He’s found a more effective way to raise money –