Posted in LinkedIn, causes, social capital exchange, social media, socialmedia on Oct 8th, 2008
I profiled Chuck Hester of iContact in this piece about using Live Connections to Leverage Virtual Connections back in February. Now Chuck is taking his experiences with LinkedIn and writing a book on “Linking In to Pay it Forward: Changing the Value Proposition in Social Media.” His blog has one neat idea today:
THE PAY IT [...]
Posted in blogging, social media, socialmedia on Jul 21st, 2008
Start Up
After a recent post about the value of blogging, I got a few requests to go deeper into strategies for maximizing the effectiveness of blogging. I’ve thought about effective blogging for a long time, so I have quite a bit to say on the topic—too much for a single blog post. So consider this [...]
Posted in blogging, marketing, social media, social networks, socialmedia on Jul 15th, 2008
Joe Marchese of Media Post writes up a panel we were on last week at MWM. I enjoyed meeting him and getting his perspective, as well as that of Doug Atkins at Meetup.com, and David Birnbaum, CEO of Takkle.com.
Online Spin » Blog Archive » A Different Perspective On Social Media Marketing
Last week I was invited [...]
Posted in social media, socialmedia, socialmediaclub on Jul 9th, 2008
I’m proud to announce that Social Media Club has started a re-formation, and I’ve joined the interim board, along with 42 practitioners of Social Media from the Enterprise, Consumer, Public Relations, B2B, Academic and Education, and Communication fields.
In this release, the new board acknowledges “our core mission will remain the same: promotion of media literacy; [...]
Posted in LinkedIn, blogging, facebook, marketing, social media, social networks, socialmedia on Jul 7th, 2008
July’s issue of NY Enterprise Report features an article I wrote, entitled Networking 2.0. In this piece, I describe how several firms are using LinkedIn, Facebook, and Twitter to reach customers, save time, and close sales.
Cut from the piece was my interview with Kevin Lee, Executive Chairman and co-Founder of DidIt.com, an online marketing firm. [...]
Posted in Internet Week NY, NYC, events, social media, socialmedia on Jun 3rd, 2008
Moderator: Limor Schafman
Natali Del Conte - C|Net
Allison Mooney - Fleishman Hillard’s Youth & Mobile Marketing (Next Great Thing)
Kelly Hafner - WEtv
Romina Rosado -The News Market
Mindy Spire -WWE
Limor: Convergence of Media, content, people (community) sector
All three coming together to create a new level of story, interaction that we haven’t seen.
We’re also going to address the age [...]
Posted in Business, Legal, NYSIA, business development, meetings, social media, socialmedia on May 29th, 2008
NYSIA Legal Forum Summary – Live Blogging
Guest: Mark Grossman - Attorney and “TechLaw” Columnist
The industry should be embarrased - contracts are horrible, not so much one-sided as incompetently drawn, fail to address basic questions. VERY often, the contract delivered is not the deal the parties wanted to do. Most business litigation is honest business [...]
Posted in social media, social networks, socialmedia on May 25th, 2008
You may have noticed a new widget on the left column of my blog - representing a map of my usage in the E.Factor, a niche social network for Entrepreneurs. I’m excited to show my support for E.Factor, as I know the principals involved, and respect them as successful entrepreneurs and investors. They’ve asked me [...]
Posted in PR, blogging, marketing, social media, socialmedia on Apr 29th, 2008
Who is the core audience of “Iron Man” the movie? Geeks. Computer hugging, email sending, twittering geeks. Geeks with big Mac Book Pros who have money to spend.
And the pied piper of the Web 2.0 geeks, Mike Arrington of TechCrunch, had invited geeks to a special pre-screening of the movie. And Mike got the theater [...]
Posted in Business, Entreprenurship, NextNY, howardgr, marketing, social media, socialmedia on Apr 3rd, 2008
Today I released the first monthly newsletter for the Harbrooke Group. If you want to subscribe and haven’t received an opt-in email (of course we did an opt-in, that’s permission marketing in action) please sign up on the newsletter tab above.
Why a newsletter? I have many friends who are all over Twitter, Facebook, and other [...]
