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Paying a Charity in Exchange for your Attention

Posted by Howard | January 4, 2009 .

Lee Dryburgh has “called me out” to help in an effort to raise money for a shelter group in the Bay Area, the Shelter Network. In his blog he calls upon me, and a list of social media ‘gurus’ to promote his conference mailing list, and for each person who signs up to the eComms [...]

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Chuck Hester and the Pay it Forward Chronicles

Posted by Howard | October 8, 2008 .

I profiled Chuck Hester of iContact in this piece about using Live Connections to Leverage Virtual Connections back in February. Now Chuck is taking his experiences with LinkedIn and writing a book on  “Linking In to Pay it Forward: Changing the Value Proposition in Social Media.”  His blog has one neat idea today:
THE PAY IT [...]

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Meme of the week - Blacklisting Bloggers and bad PR pitches

Posted by Howard | May 12, 2008 .

What seems to have come to a head over the last few days is the concept of Bloggers “blacklisting” PR firms that pitch them in a way they don’t want to be pitched. Gina Trapani of LifeHacker published a wiki listing PR firms that have spammed her with pitches. Suddenly, everyone’s taking sides over how [...]

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Mommy Bloggers tell Social Media Specialists how to reach them…are you listening?

Posted by Howard | March 24, 2008 .

If you haven’t read the latest installment in the life of “Queen of
Spain” it is a wake up call for anyone who thinks they can fake being
part of a community and ‘influence’ it. Required reading.
So You Want To Talk To Mommybloggers…
So You Want To Talk To Mommybloggers… So basically there are these [...]

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When does introducing simplicity or constraint in design improve experience

Posted by Howard | August 1, 2007 .

From iPhone to sites like Fotolog (where you can only post one picture a day), constraint of design drives the user experience, and can also create popularity. Adam at Fotolog (and Scott) described how the constraint (or simplicity) of Just One Foto keeps the editorial imperative high, and it keeps the community different from Flickr [...]

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Social Media and Social Capital Exchange

Posted by Howard | August 1, 2007 .

John Borthwick has gathered a group of entrepreneurs, early investors, and some how, me, to talk about the above topics in NYC.
Great group of people. We’re seeing some demos of the apps now.
Tumblr is up. Interesting - I though they were just meta-aggregators - but it’s really an interesting way to ‘microblog’ in a different [...]

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