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Archive for the 'PR' Category

Meme of the week - “Blacklisting Bloggers” and bad PR pitches

Posted in PR, blogging, marketing, social capital exchange, social media, socialmedia on May 12th, 2008

What seems to have come to a head over the last few days is the concept of Bloggers “blacklisting” PR firms that pitch them in a way they don’t want to be pitched. Gina Trapani of LifeHacker published a wiki listing PR firms that have spammed her with pitches. Suddenly, everyone’s taking sides over how [...]

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Marvel Comics pisses off core audience

Posted in PR, blogging, marketing, social media, socialmedia on Apr 29th, 2008

Who is the core audience of “Iron Man” the movie? Geeks. Computer hugging, email sending, twittering geeks. Geeks with big Mac Book Pros who have money to spend.
And the pied piper of the Web 2.0 geeks, Mike Arrington of TechCrunch, had invited geeks to a special pre-screening of the movie. And Mike got the theater [...]

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