Howard Greenstein's Website

The website of Howard Greenstein of the Harbrooke Group

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Ads on this blog? What’s that about? You’ll notice an add on the left column, from Apple. No, Apple hasn’t started sponsoring small blogs like me. This is a campaign from Social Vibe, supporting


My Latest Inc.com Article: All you need is love…

Start Up “Making love to customers is not a campaign, but a lifestyle,” says Saul in his talk. What does he mean? “Making love to your customers is not something that you can do for


Can Social Media Go Local?

My latest article at INC.com’s Start Up Blog: Social media marketing campaigns are often intended to reach large audiences. Marketing pros usually talk about Facebook, YouTube and online groups as tools for reaching


A different perspective on Social Media Marketing

Joe Marchese of Media Post writes up a panel we were on last week at MWM. I enjoyed meeting him and getting his perspective, as well as that of Doug Atkins at Meetup.com, and


My article on Twitter at INC Startup Blog

Start Up: A Twitter Success Story (How to Use Twitter as a Marketing Strategy) Chances are, if you’re not an early adopter type, you may not have heard of Twitter, the online community that is