In December I attended the reception* for the Mountain Dew Dewmocracy event, and learned how Mountain Dew was using its fans to help pick a new flavor (or several new flavors) of the beverage. Personally, I love the idea of asking your customers what they want from a product and giving it to them. It [...]
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Clay spends a large portion of this article explaining how Micropayments, or small payments, won’t save large publishers. The real meat, to me, is in this almost-final paragraph: Why Small Payments Won’t Save Publishers « Clay Shirky Meanwhile, back in the real world, the media business is being turned upside down by our new freedoms [...]
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Tonight I went to an event sponsored by Inc. Magazine (where I write for the Start-Up blog). The event featured Norm Brodsky, a serial entrepreneur and writer of the Street Smarts column, and Bo Burlingham, Inc. Magazine Editor at large. I ran into Lauren Solomon of LS Image Associates, whom I worked with several years [...]
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As you know, I write weekly on Inc.com. This is an article I wrote on the INC. Start Up Blog on the Elevator Pitch in Action : Last week I wrote about the Elevator Pitch, Reloaded. Today at the Expo, I got a hallway elevator pitch that hit many of the important points in that [...]
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You may have already seen Go Big Always – 10 Fantastic ways to f*ck it up as an example of communications practices to avoid. Or maybe you missed it. Read this. Were you paying attention when Chris Brogan gave 100 Personal Branding Tactics Using Social Media? Do you promote your blog to offline audiences? Maybe [...]
