Posted in blogging, marketing, social media, social networks, socialmedia on Jul 15th, 2008
Joe Marchese of Media Post writes up a panel we were on last week at MWM. I enjoyed meeting him and getting his perspective, as well as that of Doug Atkins at Meetup.com, and David Birnbaum, CEO of Takkle.com.
Online Spin » Blog Archive » A Different Perspective On Social Media Marketing
Last week I was invited [...]
Posted in Business, INC Magazine articles, marketing, twitter on Jul 11th, 2008
Start Up: A Twitter Success Story (How to Use Twitter as a Marketing Strategy)
Chances are, if you’re not an early adopter type, you may not have heard of Twitter, the online community that is a kind of instant-messaging social network. Users send updates of up to 140 character (about 2 sentences) out to their followers–people [...]
Posted in LinkedIn, blogging, facebook, marketing, social media, social networks, socialmedia on Jul 7th, 2008
July’s issue of NY Enterprise Report features an article I wrote, entitled Networking 2.0. In this piece, I describe how several firms are using LinkedIn, Facebook, and Twitter to reach customers, save time, and close sales.
Cut from the piece was my interview with Kevin Lee, Executive Chairman and co-Founder of DidIt.com, an online marketing firm. [...]
Posted in Business, blogging, marketing, supernova2008 on Jun 12th, 2008
Though Cable TV has been around since the late 40s as a way to help programming get to places where broadcast signals don’t reach, it was in the early 80s that the popularity of Cable took off. The launch of ESPN in 1979, and Superstation TBS in the mid 70s that gave people a choice [...]
Posted in PR, blogging, marketing, social capital exchange, social media, socialmedia on May 12th, 2008
What seems to have come to a head over the last few days is the concept of Bloggers “blacklisting” PR firms that pitch them in a way they don’t want to be pitched. Gina Trapani of LifeHacker published a wiki listing PR firms that have spammed her with pitches. Suddenly, everyone’s taking sides over how [...]
Posted in facebook, marketing, social media, social networks, socialmedia on May 1st, 2008
In this post on using “Live Connections to Leverage Virtual Connections to get new, important Live Connections” I wrote last month, I interviewed Chuck Hester of iContact.
Today, the NYTimes had the same idea. Congrats to Chuck on the great publicity - he does a great job on LinkedIn Live, and all his activities.
Posted in PR, blogging, marketing, social media, socialmedia on Apr 29th, 2008
Who is the core audience of “Iron Man” the movie? Geeks. Computer hugging, email sending, twittering geeks. Geeks with big Mac Book Pros who have money to spend.
And the pied piper of the Web 2.0 geeks, Mike Arrington of TechCrunch, had invited geeks to a special pre-screening of the movie. And Mike got the theater [...]
Posted in Business, Entreprenurship, NextNY, howardgr, marketing, social media, socialmedia on Apr 3rd, 2008
Today I released the first monthly newsletter for the Harbrooke Group. If you want to subscribe and haven’t received an opt-in email (of course we did an opt-in, that’s permission marketing in action) please sign up on the newsletter tab above.
Why a newsletter? I have many friends who are all over Twitter, Facebook, and other [...]
Posted in blogging, marketing, social capital exchange, social media, social media, socialmedia on Mar 24th, 2008
If you haven’t read the latest installment in the life of “Queen of
Spain” it is a wake up call for anyone who thinks they can fake being
part of a community and ‘influence’ it. Required reading.
So You Want To Talk To Mommybloggers…
So You Want To Talk To Mommybloggers… So basically there are these [...]
Posted in Business, Entreprenurship, events, marketing on Mar 4th, 2008
This Entrepreneur Starts Her Business…With an Event About Starting a Business…
Stephanie Booth is a blogger, freelance Internet consultant and a new entrepreneur who is starting a conference business. Her first conference is for other freelance workers in the web and technology space and it focuses on the essentials of running a business. And Stephanie [...]
