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Today I wrote about Wendy Tan White of Moonfruit, and how she helped bring her company back from the brink of disaster when investors pulled out earlier in the decade. I met White at the

As you know, I write weekly on Inc.com. This is an article I wrote on the INC. Start Up Blog on the Elevator Pitch in Action : Last week I wrote about the Elevator Pitch,

Start Up “Making love to customers is not a campaign, but a lifestyle,” says Saul in his talk. What does he mean? “Making love to your customers is not something that you can do for

My latest article at INC.com’s Start Up Blog: Social media marketing campaigns are often intended to reach large audiences. Marketing pros usually talk about Facebook, YouTube and online groups as tools for reaching

Start Up: A Twitter Success Story (How to Use Twitter as a Marketing Strategy) Chances are, if you’re not an early adopter type, you may not have heard of Twitter, the online community that is