Today I wrote about Wendy Tan White of Moonfruit, and how she helped bring her company back from the brink of disaster when investors pulled out earlier in the decade.
I met White at the Social Media Clubhouse, where I stayed at SXSW. Moonfruit sponsored one of the summit events at the house. Â (Note: As I [...]
Continue reading about My Latest Inc Post – Bringing a Company Back from the Brink?
As you know, I write weekly on Inc.com. This is an article I wrote on the INC. Start Up Blog on the Elevator Pitch in Action :
Last week I wrote about the Elevator Pitch, Reloaded. Today at the Expo, I got a hallway elevator pitch that hit many of the important points in that article. [...]
Continue reading about The Elevator Pitch In Action – My latest article on Inc.
Start Up
“Making love to customers is not a campaign, but a lifestyle,” says Saul in his talk. What does he mean? “Making love to your customers is not something that you can do for a certain amount of time–it is a company commitment. You can’t run this like an ad campaign–customers will sense when it [...]
Continue reading about My Latest Inc.com Article: All you need is love…
My latest article at INC.com’s Start Up Blog: Social media marketing campaigns are often intended to reach large audiences. Marketing pros usually talk about Facebook, YouTube and online groups as tools for reaching broad swaths of potential customers. But for a business I recently came across, the desired result was to reach a small [...]
Start Up: A Twitter Success Story (How to Use Twitter as a Marketing Strategy)
Chances are, if you’re not an early adopter type, you may not have heard of Twitter, the online community that is a kind of instant-messaging social network. Users send updates of up to 140 character (about 2 sentences) out to their followers–people [...]
Continue reading about My article on Twitter at INC Startup Blog
