Posted in INC Magazine articles, howardgr, marketing, pitching on Sep 22nd, 2008
As you know, I write weekly on Inc.com. This is an article I wrote on the INC. Start Up Blog on the Elevator Pitch in Action :
Last week I wrote about the Elevator Pitch, Reloaded. Today at the Expo, I got a hallway elevator pitch that hit many of the important points in that article. [...]
Posted in Customer Relationships, INC Magazine articles, marketing on Aug 12th, 2008
Start Up
“Making love to customers is not a campaign, but a lifestyle,” says Saul in his talk. What does he mean? “Making love to your customers is not something that you can do for a certain amount of time–it is a company commitment. You can’t run this like an ad campaign–customers will sense when it [...]
Posted in INC Magazine articles, marketing, social media, socialmedia on Aug 1st, 2008
My latest article at INC.com’s Start Up Blog: Social media marketing campaigns are often intended to reach large audiences. Marketing pros usually talk about Facebook, YouTube and online groups as tools for reaching broad swaths of potential customers. But for a business I recently came across, the desired result was to reach a small [...]
Posted in Business, INC Magazine articles, marketing, twitter on Jul 11th, 2008
Start Up: A Twitter Success Story (How to Use Twitter as a Marketing Strategy)
Chances are, if you’re not an early adopter type, you may not have heard of Twitter, the online community that is a kind of instant-messaging social network. Users send updates of up to 140 character (about 2 sentences) out to their followers–people [...]
Posted in INC Magazine articles, Uncategorized, blogging on Jul 7th, 2008
I’m proud to announce that I’ll be blogging over at INC. Magazine’s Startup Blog on a regular basis (more than monthly, but not daily). My first post, on Building Success via Blogging, is already up, and describes the success of a Westchester-based architect whose site and blog gets him clients who feel they know him [...]
