Howard Greenstein's Website

The website of Howard Greenstein of the Harbrooke Group

Buzz Off

This week, Google released its new Social aggregation service (I don’t think that it is a networking service) called Buzz. Jason Calacanis thinks Buzz just ate Facebook’s lunch. I disagree. Buzz requires connections with


User Generated Beverages – What Can we learn from DewMocracy?

User Generated Beverages – What Can we learn from DewMocracy?

In December I attended the reception* for the Mountain Dew Dewmocracy event, and learned how Mountain Dew was using its fans to help pick a new flavor (or several new flavors) of the beverage.


J.D. Lasica on 21st Century Media Literacies with Howard Rheingold

J.D. Lasica on 21st Century Media Literacies with Howard Rheingold

I just found this wonderful interview that JD did with Howard Rheingold, from last summer. I’m posting it because my class should watch this video, and learn from two people who have been thinking