Here at the South By SouthWest conference, several of my friends noticed the “fiddling while Rome burns” effect of people socializing and going to parties while tragedy continues in Japan. Realistically, people here are not going to drop everything and become rescue workers, and I think it’s challenging to keep up with news during a conference of this size.
But we can’t and shouldn’t ignore the situation abroad and that’s why many people I admire here at the conference started SXSW Cares. Donations at http://www.sxsw4japan.org/ will go directly to the Red Cross, with no transaction fees, meaning 100% of funds raised go to charity.
I encourage my friends to take a moment to make a quick donation, and help our Japanese neighbors in their time of need. Thanks.