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Archive for July, 2008

Start Up
After a recent post about the value of blogging, I got a few requests to go deeper into strategies for maximizing the effectiveness of blogging. I’ve thought about effective blogging for a long time, so I have quite a bit to say on the topic—too much for a single blog post. So consider this [...]

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Howard…going down for upgrades

Yes, some major work going on here, and it may be a few days before there are any more posts. But the technical difficulties? That would be me, and not my site. I’m getting my septum straightened, and my tonsils and adenoids out, tomorrow morning, 7/16.
So, for the next few days, fewer posts, fewer tweets [...]

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Joe Marchese of Media Post writes up a panel we were on last week at MWM. I enjoyed meeting him and getting his perspective, as well as that of Doug Atkins at Meetup.com, and David Birnbaum, CEO of Takkle.com.
Online Spin » Blog Archive » A Different Perspective On Social Media Marketing
Last week I was invited [...]

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Start Up: A Twitter Success Story (How to Use Twitter as a Marketing Strategy)
Chances are, if you’re not an early adopter type, you may not have heard of Twitter, the online community that is a kind of instant-messaging social network. Users send updates of up to 140 character (about 2 sentences) out to their followers–people [...]

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Interviewed for Internet Week

Last month NYC declared “Internet Week.” Some new video was just posted, so here’s me being interviewed by Rocketboom’s wonderful Joanne Colan.

SHARETHIS.addEntry({ title: “Interviewed for Internet Week”, url: “http://howardgreenstein.com/blog/archives/2008/07/interviewed_for_internet_week.html” });

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I’m proud to announce that Social Media Club has started a re-formation, and I’ve joined the interim board, along with 42 practitioners of Social Media from the Enterprise, Consumer, Public Relations, B2B, Academic and Education, and Communication fields.
In this release, the new board acknowledges “our core mission will remain the same: promotion of media literacy; [...]

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I’m proud to announce that I’ll be blogging over at INC. Magazine’s Startup Blog on a regular basis (more than monthly, but not daily). My first post, on Building Success via Blogging, is already up, and describes the success of a Westchester-based architect whose site and blog gets him clients who feel they know him [...]

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July’s issue of NY Enterprise Report features an article I wrote, entitled Networking 2.0. In this piece, I describe how several firms are using LinkedIn, Facebook, and Twitter to reach customers, save time, and close sales.
Cut from the piece was my interview with Kevin Lee, Executive Chairman and co-Founder of DidIt.com, an online marketing firm. [...]

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